Position Description (Chair):
The Social Media Committee Chair will be responsible for maintaining the SCALA Oregon WordPress blog and any other social media platforms deemed appropriate by SCALA Oregon, as well as maintaining a master list of all online passwords. This position is responsible for delegating social media responsibilities among the rest of the Social Media Committee, and ensuring that all public content aligns with respective Best Practices and Style for each platform (guides which this position will keep up-to-date as new media trends evolve.) The Social Media Committee Chair will also ensure there are opportunities for SCALA Oregon members to publish original online content to further their professional development. (See other position descriptions)
(Last Updated 5/5/2019)
Useful Resources:
WordPress
- Blog Thesaurus
- Controlled vocabulary for categories and tags.
- How to Write a Blog Post
- Guide written by a small online marketing firm that clearly explains the basics of writing for the web. (August 24, 2018)
- Post vs Page
- WordPress help page explaining the differences between posts and pages. See Best Practices & Style for guidance on how to best use them on the blog.
- Blocks
- WordPress help page on using the block system to create posts and pages.
- Page Jumps
- Guide from WordPress to adding page jump IDs for improved site navigation. This involves adding a small amount of text to the html of a block.
- Templates
- Templates for future blog posts and pages are saved as drafts and labeled, “[TEMPLATE]” at the beginning of the title.
You may need to toggle to “Everyone” to view. To use these, click the menu next to a draft and select, “copy,” then fill in with new content.
- Templates for future blog posts and pages are saved as drafts and labeled, “[TEMPLATE]” at the beginning of the title.
- Gmail
- This email account is listed on the WordPress blog’s Contact Us page and should be checked regularly. It can be forwarded to another email address for convenience.
- Calendar
- This is featured on the Officer Resources page. The Community Outreach Liaison and Event Coordination Committee Chair are responsible for maintaining up-to-date information.
- Maps
- This is used to show SCALA event locations on the Event Coordination Committee page.
- Forms
- This can be used to conduct polls or gather information. The Event Coordination Committee may find it particularly useful.
- YouTube
- This is where video clips can be hosted to embed on other platforms.
- How to Write a Good Facebook Post
- Guide from Hootsuite explaining five elements of a successful Facebook post. (July 11, 2017)
- Private SCALA Group
- This is a space for SCALA members to leave messages and chat privately.
- How to Post to Instagram from a Web Browser on a Computer
- Guide from Forbes to avoid using a phone to post to Instagram (May 9, 2017)
- How to Grow an Instagram Audience
- Guide from Shopify that is geared toward business promotion but applicable to any brand on Instagram. (April 6, 2019)
- How to Use Instagram Stories for Marketing
- Another Shopify guide that can be useful in building an online presence. (April 19, 2019)
- How to Get the “Swipe Up” Feature for Stories
- Refinery 29 article explaining how accounts qualify for the feature, and the basics of implementing it. (December 7, 2018)
- Getting Verified
- Instagram help page explaining the verification process (blue check)
- How to Effectively Use Twitter
- Relatively comprehensive guide from Sprout Social, presented in 26 easily digestible tips. (March 7, 2018)
- TweetDeck
- Web-based platform to post and monitor Twitter activity in an array of columns, including notifications, messages, posts from members of lists, and hashtags.
- Posting Photos or GIFs
- Guide from Twitter including size and file type limitations.
- ImgFlip
- This website lets you create animated GIF files from video or a series of images. Paid accounts can remove the watermark and increase the size and quality of the GIF. Keep in mind copyright restrictions when using.
- Giphy
- This website lets you create animate GIF files from video or a series of images. It includes decorating features like animated captions, stickers, drawing and filters. GIFs can be saved and organized by tags on an account. You can also search a vast library of GIFs to download and share. Keep in mind copyright restrictions when using.
Other Platforms & Tools
- Discord
- Free online text and voice chat client originally designed for gamers, but useful for any group communication. A SCALA server can be created, with channels (similar to old-school chat rooms) set up for different topics.
- Slack
- Free online text, voice, and video chat client used primarily in office settings.
- Canva
- Free online design and publishing tool. Has templates to help create graphics for social media platforms.
- Emporia State University Style Guide
- Graphic Identity Standards Guide from ESU is useful when wanting to align with the school visually.
- Doodle
- Free online schedule planner. Can be especially useful for the Event Coordination Committee.
- Pinterest
- Free online bookmarking tool that could be useful in curating ideas for future SCALA Oregon ventures. Can be linked to a Google account.
- Snapchat
- While SCALA Oregon does not currently have a Snapchat account, the platform is gaining popularity among brands and could potentially be used in the future.
(Last Updated 7/28/2019)
Copyright
- Copyright and Fair Use
- Broad guide from the ALA.
- Creative Commons
- Homepage for the Creative Commons license, including a content search engine.
Scholarly Works on Social Media & Librarianship
- Investigation of Factors That Influence Public Librarians’ Social Media Use for Marketing Purposes: An Adoption of the Technology Acceptance Model and Theory of Planned Behavior
- Library Quarterly, April 2019
- Library 2.0: The effectiveness of social media as a marketing tool for libraries in educational institutions
- Journal of Librarianship & Information Science, March 2019
- My Body is Ready: Best Practices for Using Memes on Library Social Media
- Reference & User Services Quarterly, Winter 2018
- Understanding Twitter use by major LIS professional organisations in the United States
- Journal of Information Science, April 2018
- Connecting best practices in public relations to social media strategies for academic libraries
- College & Undergraduate Libraries, January-March 2016
- Encouraging Better Graphic Design in Libraries: a Creative Commons Crowdsourcing Approach
- Journal of Library Administration, August/September 2015